Spring Drive is the most important new movement created by Seiko since the quartz Astron in 1969.
Seiko believes that the wristwatch is an intimate accessory. The best watches live in harmony and interact with the wearer, and their functions offer a reassuring and emotionally satisfying bond.
Seiko's technological development is focused on the creation of 'emotional technologies.
Emotional technology creates the interaction between the wearer and the product.